What Is Travala and What Is Travala Trying to Achieve?

What Is Travala?

Travala is a platform for hotel and accommodation booking, covering more than 500,000 properties across the globe. What is supposed to set it apart from global competitors such as Booking.com is its push towards becoming a “next-generation online travel agency” focusing on cryptocurrency technology and the community built around it. With that in mind, the Travala team started implementing blockchain technology to help the travel industry cut its costs, make travel packages less expensive, create a secure payment platform and provide seamless management of loyalty rewards programs.

At the heart of this system is Travala token (AVA) which helps the platform offer tokenized incentives to its customers and any other user that can help the platform grow. This is usually done by providing reviews of accommodation properties and services and creating related content, as well as by bringing other customers to the platform. AVA tokens are available for the savings programs as well, with the rewards offered by the platform being in proportion to the size of the stakes in the users’ wallets. In addition to AVA, the platform users can pick any of more than 40 supported cryptocurrencies to pay for their travel arrangements, including Bitcoin, Litecoin, Zcash, BNB, Dogecoin and others.

Travala (formerly known as Concierge) was launched in July 2018, following its initial coin offering in April of 2018 during which it was promoted as a travel system seeking to leverage the power of blockchain. The effort managed to raise some USD 2.6 million, providing a solid foundation for the platform’s expansion to more than 200 countries. The key personnel behind the project includes Steve Hipwell, Founder & Chief Operations Officer at Travala, and Matthew Lopez, its CIO, CFO & Co-Founder, together with a host of advisors with the travel industry and blockchain expertise backgrounds.

What Is Travala Trying to Achieve?

Travala project was initially launched with the aim to correct some of the perceived shortcomings of the existing globally available travel platforms, including:

Travala wants to make the crypto payments a mainstream option in the travel industry. One of the inspirations for the launch of Travala was the case of Expedia, a global travel booking giant, which dropped its support for Bitcoin in mid-2018. Following this, Travala was arguably fashioned as a crypto equivalent of Expedia, with its equal level of support for both fiat and cryptocurrency payments which both feature instant confirmations, guaranteed booking and the absence of booking fees. Going beyond this, Travala ultimately aims to become a cryptocurrency-first, fiat-second travel platform.

Travala bills itself as a cheaper travel option, featuring no hidden costs and less transparent practices. For starters, the Travala users should have access to a range of exclusive hotel deals, going to as high as 40% in all of the properties included in the Travala’s offer. This stems from Travala’s pledge to avoid exerting a commercial pressure on hotels and travel services to maximize their revenue per rented space and try to reduce costs at the expense of guests. Travala promises to combat high commission fees which are sometimes promoted by the online travel agencies whose customers are then forced to pay for largely “unseen” costs. Based on this, Travala describes itself as being cheaper by at least 15% on average, compared to its competitors such as Expedia or Booking.com. In addition, Travala boasts itself as featuring no hidden fees, such as those found on Airbnb, for example, thus strengthening its claim to deliver a transparent fee structure to its customers.

Implementation of the AVA token should make the Travala ecosystem more enticing to the users who are still in two minds about the use of cryptocurrencies in the travel and tourism industries. To the customers who opt for AVA token, Travala will offer participation in its loyalty and discount schemes. These are supposed to give them an additional 10% in their AVA token savings, based on the reward tiers for token staking and referrals. In addition, AVA tokens serve as a means of payment for all refunds on the Travala platform, regardless of which currency was used for the initial payment. Finally, AVA tokens are used to cover the fuel cost incurred by the partnering platforms whenever they want to make use of Travala’s infrastructure for the benefit of their travel offerings.

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